consumer sovereignty

/kənˌsju:mə 'sɒvrɪnti/ noun
the power of consumers to influence trends in production and marketing

Marketing dictionary in english. 2015.

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  • green consumerism —    The term ‘green consumer’ was first coined by environmental consultant John Elkington in 1986. Green consumerism was launched into the market place in September 1988 with Green Shopping Week and the publication of The Green Consumer Guide. The …   Encyclopedia of contemporary British culture

  • Consumarchy — (or Consumocracy) is a form of socio economic organization that is posed in contrast with consumerist capitalism. Under consumerist capitalism, it is assumed that market mechanisms are inherently guided by the solicitation of consumers… …   Wikipedia

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